Core Summary: Warehouse distribution intelligent equipment has obvious advantages. With the rapid development of e-commerce, the market demand is strong. Various types of logistics enterprises and new entrants who are optimistic about this market have gradually formed a situation of multi-party hegemony and cross-competition. Enterprises need to strengthen logistics network and service capabilities, supply chain design capabilities, logistics facilities and technology application capabilities, and integrated IT capabilities in order to enhance the integrated warehouse and distribution service capabilities. As the concept and development background implies, warehousing and distribution integration is the integration of "warehousing + distribution", which is different from simple warehousing, transportation and distribution. In a narrow sense, the integration of warehouse and distribution is not a new thing. The contractual logistics or integrated logistics services that emerged in the 1990s are also "warehouse" and "matching", but their core business is developed around B2B logistics, and the main service link is products.
With the rapid development of e-commerce, the market demand is strong. Various types of logistics enterprises and new entrants who are optimistic about this market have gradually formed a situation of multi-party hegemony and cross-competition. Enterprises need to strengthen logistics network and service capabilities, supply chain design capabilities, logistics facilities and technology application capabilities, and integrated IT capabilities in order to enhance the integrated warehouse and distribution service capabilities.


As the name implies, the integration of warehousing and distribution is the integration of "warehousing + distribution", which is different from simple warehousing, transportation and distribution. In a narrow sense, warehousing and distribution integration is not a new thing. The contractual logistics or integrated logistics services that emerged in the 1990s are also "warehousing" and "distribution", but their core business is developed around B2B logistics. The main service link is the logistics between products off-line and the warehouse of distributors or retailers, completing warehousing management, trunk shipping and distribution. International representative logistics enterprises include DHL logistics, TNT, Schenker logistics, EXEL, New Koanda, France-Tier-Jorda. Domestic mainstream logistics enterprises include state-owned enterprises such as Sino-foreign transportation, investment logistics, China Storage Logistics, COSCO logistics, as well as some private enterprises such as Baoshan, Xinjie, Antai, long-term logistics, Jiuchuan logistics, as well as residential express delivery, Datian and Yuansheng logistics business departments. At that time, the main business of express and express enterprises was personal business express and road part-load. Few enterprises outsourced the overall logistics business to express and express enterprises.

In recent years, the integration of warehouse and distribution services has been driven by the rapid development of B2C e-commerce. As a revolution of commodity sales channels, the substitution of B2C e-commerce has surpassed the convenience of previous comprehensive stores to department stores and chain retail enterprises to individual stores, and the convenience of e-commerce products, low prices, payment and receipt stimulates consumers'shopping experience. B2C develops at an alarming speed, maintaining a composite growth rate of 50% for many years. In 2016, China's express business scale reached 31.2 billion pieces, of which e-commerce express packages accounted for 75% of the total express. E-commerce has contributed more than 60% to express business. In the second quarter of 2017, the average number of parcels handled by rookies per day was 55 million, with an estimated 20 billion parcels per year.

Previously, e-commerce logistics was mostly solved by sellers themselves. After customers placed orders, express companies came to pick up pieces. However, with the increasing demand of customers for logistics services, many brands and platforms have found that in order to support the rapid demand of final consumer orders, it is urgent to achieve inventory localization. There are also some new-type enterprises which rely on the e-commerce platform channel to develop mainly by the buyer team. They have no experience in warehouse management at all. Therefore, most of them consider to transfer warehouse management to the e-commerce platform or express delivery enterprise, which completes warehouse management, commodity selection, packaging, door-to-door distribution, in order to achieve rapid delivery of commodities. From 2013, Shunfeng, Shentong, Yuantong, Tiantian, Zhongtong and Zhaijie express enterprises began to test the integrated business of warehouse distribution. From 2014 to 2016, the integrated business of warehouse distribution showed rapid development. At the same time, a large number of warehouse enterprises providing logistics services around fast-food products rose, and the integration of warehouse distribution gradually became the development trend of logistics industry.
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